The 'Chouffe' story begins in the late 1970s, in the middle of the Vallée des Fées (the Valley of the Fairies), when two brothers-in-law, Pierre Gobron and Chris Bauweraerts decided to create their own beer in the garage belonging to Chris’ mother-in-law. With the little money they had at the time, they began what the brewery’s fans now call the “Chouffe Story”. The 1st brew of 49 litres was produced on 27 August 1982.

Initially considered a hobby, the Achouffe Brewery developed when the brothers-in-law decided to purchase the farm in which they had been brewing for 4 years. Then, one after the other, they embarked on their venture full time in 1986.

Initially considered a hobby, the Achouffe Brewery developed when the brothers-in-law decided to purchase the farm in which they had been brewing for 4 years. Then, one after the other, they embarked on their venture full time in 1986.

As the brewery grew, so did its family of gnomes. Marcel (La Chouffe) and Malcolm (Mc Chouffe) found themselves joined by new companions including Matthew (Houblon Chouffe) and now Micheline (Cherry Chouffe)! Each gnome represents one of the beers in the range, and each has their own story and characteristics.