The gin’s nose yields a subtle juniper aroma with an undertone of mountain pine and other herbaceous notes. The taste is complex but strikingly smooth, encompassing floral, fruity and spicy flavours which can be enjoyed both straight and in a cocktail. The founders were inspired to create Elephant Gin following their own adventures in Africa. With a vision to conserve the wildlife they feel so passionately for they decided to launch a product that would help conservation trusts. They strongly believe that this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the future. With every bottle sold, Elephant Gin contributes 15% to two foundations that are devoted to the conservation of wildlife in Africa.